Janine Wispeler

Recent Posts

FC St. Pauli: Optimizing Marketing Budget Allocations with Adtriba

FC St. Pauli is a German football club with a long tradition, extremely loyal supporters and committed employees, for whom the "Do It Yourself" approach is a big priority. In this article we show how

Five Marketing Trends for 2021

When we published the outlook for this year at the end of 2019, no one could have guessed that the world would be virtually paralyzed by a pandemic shortly after. An economic disaster for many

Adtribas' Attribution Alphabet

Marketing attribution in a nutshell: Get to know the most important terms from A to Z, understand their meanings, interrelationships and learn how to evaluate marketing holistically, optimize budget

Unified Marketing Measurement: Why UMM is the next generation of Marketing Attribution

Understanding what determines a company's success is more complex and challenging than ever. Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA) are reaching their limits to answer the

How to utilize Funnel and Adtriba to create a powerful solution

To ensure the highest possible transparency of marketing efficiency and ad spendings, Adtriba has partnered with the Swedish data integration platform Funnel in late 2019. This cooperation is