Janine Wispeler
Recent Posts
FC St. Pauli is a German football club with a long tradition, extremely loyal supporters and committed employees, for whom the "Do It Yourself" approach is a big priority. In this article we show how
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When we published the outlook for this year at the end of 2019, no one could have guessed that the world would be virtually paralyzed by a pandemic shortly after. An economic disaster for many
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Marketing attribution in a nutshell: Get to know the most important terms from A to Z, understand their meanings, interrelationships and learn how to evaluate marketing holistically, optimize budget
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Understanding what determines a company's success is more complex and challenging than ever. Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA) are reaching their limits to answer the
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To ensure the highest possible transparency of marketing efficiency and ad spendings, Adtriba has partnered with the Swedish data integration platform Funnel in late 2019. This cooperation is
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